TY  - BOOK
AU  - Bogost,Ian
TI  - Persuasive games: the expressive power of videogames 
SN  - 9780262514880 (pbk.)
U1  - 794.8 BOG   
PY  - 2010///
CY  - Cambridge, Mass., London
PB  - MIT Press
KW  - Video games
KW  - Social aspects
KW  - Persuasion (Rhetoric)
N1  - Originally published: 2007; Includes bibliographical references and index; Procedural rhetoric -- Political processes -- Ideological frames -- Digital democracy -- Advertising logic -- Licensing and product placement -- Advergames -- Procedural literacy -- Values and aspirations -- Exercise -- Purposes of persuasion
N2  - Videogames are both an expressive medium and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric\'s unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric.--BOOK JACKET
ER  -