Foreman, John W. <br/><br/>
Data smart :  using data science to transform information into insight / 
John W. Foreman. 
 - Indianapolis :  Wiley,  [2014] 
 - xx, 409 pages : billustrations (black and white) ; c24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction xiii 1 Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask 1 2 Cluster Analysis Part I: Using K-Means to Segment Your Customer Base 29 3 Naive Bayes and the Incredible Lightness of Being an Idiot 77 4 Optimization Modeling: Because That Fresh Squeezed Orange Juice Ain\'t Gonna Blend Itself 101 5 Cluster Analysis Part II: Network Graphs and Community Detection 155 6 The Granddaddy of Supervised Artificial Intelligence--Regression 205 7 Ensemble Models: A Whole Lot of Bad Pizza 251 8 Forecasting: Breathe Easy; You Can\'t Win 285 9 Outlier Detection: Just Because They\'re Odd Doesn\'t Mean They\'re Unimportant 335 10 Moving from Spreadsheets into R 361 Conclusion 
<br/><br/><label>ISBN: </label>9781118661468  111866146X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Web sites--Design.<br/>Web usage mining.
<br/><br/><label>Dewey Class. No.: </label>006.31 FOR