TY  - BOOK
AU  - Foreman,John W.
TI  - Data smart: using data science to transform information into insight 
SN  - 9781118661468 
U1  - 006.31 FOR 
PY  - 2014///]
CY  - Indianapolis
PB  - Wiley
KW  - Data mining
KW  - Web sites
KW  - Design
KW  - Web usage mining
N1  - Includes bibliographical references and index; Introduction xiii 1 Everything You Ever Needed to Know about Spreadsheets but Were Too Afraid to Ask 1 2 Cluster Analysis Part I: Using K-Means to Segment Your Customer Base 29 3 Naive Bayes and the Incredible Lightness of Being an Idiot 77 4 Optimization Modeling: Because That Fresh Squeezed Orange Juice Ain\'t Gonna Blend Itself 101 5 Cluster Analysis Part II: Network Graphs and Community Detection 155 6 The Granddaddy of Supervised Artificial Intelligence--Regression 205 7 Ensemble Models: A Whole Lot of Bad Pizza 251 8 Forecasting: Breathe Easy; You Can\'t Win 285 9 Outlier Detection: Just Because They\'re Odd Doesn\'t Mean They\'re Unimportant 335 10 Moving from Spreadsheets into R 361 Conclusion
ER  -