TY - BOOK AU - Cowhey,Annie TI - The use of social media as an innovative marketing tool within the Irish Tourism and Hospitality Industry U1 - Thesis M.A. 14/01 PY - 2014/// CY - Limerick PB - Limerick Institute of Technology KW - Theses KW - LIT KW - Moylish KW - Tourism KW - Humanities theses N1 - Thesis submitted for M. A. (2014); Includes bibliographical references and index ER -