Kearney, Therese. <br/><br/>
Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants  decision making process with specific emphasis on the key information gathering stages of the decision making process.  [thesis] / 
Therese Kearney.  
 - Limerick :  Limerick Institute of Technology,  2014. 
 - 153 p. :  ill.  ;  30 cm. 
<br/><br/>Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014). 
<br/><br/>Includes bibliographical references and appendix. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish.<br/>Marketing and Management Strategy--Theses.<br/>Business theses.<br/>Marathon running--Motivation. <br/>Social media.<br/>The Sport Motivational Scale.<br/>Self-determination Theory.  
<br/><br/><label>Dewey Class. No.: </label>Thesis MBS 14/01