TY  - BOOK
AU  - Kennedy,Ger
TI  - The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists
U1  - Thesis MBS 14/02 
PY  - 2014///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing and Management Strategy
KW  - Business theses
KW  - Marketing research.
KW  - Doctors--service providers
KW  - Patients--service users.
N1  - Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014); Includes bibliographical references and appendix
ER  -