Palmer, Adrian, <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 7th edition. 
 - Maidenhead :  McGraw-Hill Education/Higher education,  [2014] 
 - xviii, 495 pages :  illustrations ;  27 cm 
<br/><br/> Previous ed.: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077152345 (pbk.) 0077152344 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL