TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 9780077152345 (pbk.)
U1  - 658.8 PAL 
PY  - 2014///]
CY  - Maidenhead
PB  - McGraw-Hill Education/Higher education
KW  - Service industries
KW  - Marketing
N1  - Previous ed.: 2011; Includes bibliographical references and index
ER  -