Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
Ed Catmull ; with Amy Wallace.
- First edition.
- New York : Random House, [2014]
- xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 25 cm
Includes index.
Introduction: Lost and found -- Part I. Getting started : Animated -- Pixar is born -- A defining goal -- Establishing Pixar\'s identity -- Part II. Protecting the new : Honesty and candor -- Fear and failure -- The hungry beast and the ugly baby -- Change and randomness -- The hidden -- Part III. Building and sustaining : Broadening our view -- The unmade future -- Part IV. Testing what we know : A new challenge -- Notes day -- Afterword : The Steve we knew -- Starting points: thoughts for managing a creative culture.
In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn\'t just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn\'t a one-off assignment. It\'s an ongoing, day-in, day-out, full-time job. And one he was born to do--
9780812993011 0812993012
Pixar (Firm)
Creative ability in business. Corporate culture. Organizational effectiveness.