TY  - BOOK
AU  - Debart Didouh,Fatima
TI  - The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry
U1  - Thesis MBS 15/01 
PY  - 2015///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing and Management Strategy
KW  - Business theses
KW  - Word-of-mouth advertising
KW  -  New business enterprises
KW  - purchase process
N1  - Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015); Includes bibliographical references and appendix
ER  -