TY  - BOOK
AU  - Weinschenk,Susan
TI  - 100 things every designer needs to know about people
T2  - Voices that matter
SN  - 0321767535
U1  - 745.4019 WEI   
PY  - 2011///
CY  - Berkeley, CA
PB  - New Riders
KW  - Design
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 225-234) and index; How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide
N2  - Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel
ER  -