Contemporary marketing /  David L. Kurtz. 

 - Seventeenth edition 
 - Boston, MA :  Cengage Learning,  [2016] 
 - 1 volume ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1305075366  9781305075368  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR