Cravens, David W. <br/><br/>
Strategic marketing 10th edition / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed., international ed. 
 - New York :  McGraw-Hill,  2013. 
 - XVIII, 653 str. :  ilustr. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780071326230 0071326235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA