TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing 10th edition
SN  - 9780071326230
U1  - 658.802 CRA   
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
ER  -