Practical web analytics for user experience : how analytics can help you understand your users /
Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA.
- Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [2013]
- xv, 234 pages : illustrations ; 24 cm
Includes index.
pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
9780124046191 0124046193
2013010542
Web usage mining. Internet users--Attitudes. Web site development.