Beasley, Michael, 1980-

Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA. - Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [2013] - xv, 234 pages : illustrations ; 24 cm

Includes index.

pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

9780124046191 0124046193

2013010542


Web usage mining.
Internet users--Attitudes.
Web site development.

006.3 BEA