TY  - BOOK
AU  - Ogilvy,David
TI  - Confessions of an advertising man
SN  - 9781904915379
U1  - 659.1 OGI 
PY  - 2011///
CY  - Harpenden, Herts [UK]
PB  - Southbank Pub.
KW  - Ogilvy, David,
KW  - Advertising executives
KW  - United States
KW  - Biography
KW  - Advertising agencies
KW  - History
N1  - Includes index; How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?
N2  - We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.--David Ogilvy. David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy\'s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business
ER  -