Kids and branding in a digital world /
Barrie Gunter.
- Manchester : Manchester University Press, 2016.
- 205 pages ; 24 cm
Includes bibliographical references (pages 164-195) and index.
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
9781784992453 1784992453
2016304510
Brand name products. Branding (Marketing) Children and advertising. Internet advertising and children.