Corporate identity in context: a case study of IKEA. [Extended Essay].
Georgia Sinnott
- Limerick : Limerick School of Art and Design/ LIT./ ; 2016
- 28p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2016
Includes bibliographical references
IKEA s corporate identity is the product of skilful management. It incorporates features of those who deal with IKEA, internally and externally. This final year project investigates three factors IKEA employ in the construction of its corporate image: IKEA s Swedish Values; IKEA and Non-Governmental Organisations; and IKEA People
IKEA Corporate image--Ikea Visual Communications--Extended Essays. Theses--LSAD--Clare Street