Noonan, Fiona. <br/><br/>
How social media has affected the retail cosmetic industry in terms of building brand loyalty   [thesis] / 
Fiona Noonan. 
 - Limerick :  Limerick Institute of Technology,  2016. 
 - v, 78 p. ;  30cm. 
<br/><br/>Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016). 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish.<br/>Marketing & Management--Theses.<br/>Marketing & Management.<br/>Social media.<br/>Cosmetic industry.<br/>Brand loyalty.
<br/><br/><label>Dewey Class. No.: </label>Thesis BUS. M & M. 16/05