Noonan, Fiona.

How social media has affected the retail cosmetic industry in terms of building brand loyalty [thesis] / Fiona Noonan. - Limerick : Limerick Institute of Technology, 2016. - v, 78 p. ; 30cm.

Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).

Includes bibliographical references and appendices.


Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Social media.
Cosmetic industry.
Brand loyalty.

Thesis BUS. M & M. 16/05