TY  - BOOK
AU  - Noonan,Fiona
TI  - How social media has affected the retail cosmetic industry in terms of building brand loyalty 
U1  - Thesis BUS. M & M. 16/05 
PY  - 2016///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing & Management
KW  - Social media
KW  - Cosmetic industry
KW  - Brand loyalty
N1  - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016); Includes bibliographical references and appendices
ER  -