TY - BOOK AU - Noonan,Fiona TI - How social media has affected the retail cosmetic industry in terms of building brand loyalty U1 - Thesis BUS. M & M. 16/05 PY - 2016/// CY - Limerick PB - Limerick Institute of Technology KW - Theses KW - LIT KW - Moylish KW - Marketing & Management KW - Social media KW - Cosmetic industry KW - Brand loyalty N1 - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016); Includes bibliographical references and appendices ER -