An examination of the process involved in the integration of social media technology with Customer Relationship Management CRM [thesis] /
Gillian Ryan.
- Limerick : Limerick Institute of Technology, 2016.
- vii, 77 p, xxxi. ; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.