O Donoghue, Saffron. <br/><br/>
The role of brands in enhancing ones self-concept   [thesis] / 
Saffron O Donoghue. 
 - Limerick :  Limerick Institute of Technology,  2016. 
 - vi, 45 p, xxxvii. ;  30cm. 
<br/><br/>Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016). 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish.<br/>Marketing & Management--Theses.<br/>Marketing & Management.<br/>Branding.<br/>Consumer behaviour.
<br/><br/><label>Dewey Class. No.: </label>Thesis BUS. M & M. 16/08