TY  - BOOK
AU  - O Donoghue,Saffron
TI  - The role of brands in enhancing ones self-concept 
U1  - Thesis BUS. M & M. 16/08 
PY  - 2016///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing & Management
KW  - Branding
KW  - Consumer behaviour
N1  - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016); Includes bibliographical references and appendices
ER  -