Burke, Aisling. <br/><br/>
An examination of the growth, use and potential benefits of product placement in the promotion of goods in recent times.   [thesis] / 
Aisling Burke. 
 - Limerick :  Limerick Institute of Technology,  2016. 
 - ix, 47 p. ;  30cm. 
<br/><br/>Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016). 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish.<br/>Marketing & Management--Theses.<br/> Marketing & Management.<br/> Product placement.<br/>Consumer behaviour.<br/>Promotion.
<br/><br/><label>Dewey Class. No.: </label>Thesis BUS. M & M. 16/09