An analysis of place branding: Limerick city case study. [thesis] /
Thomas Kennedy.
- Limerick : Limerick Institute of Technology, 2016.
- vii, 73 p.; 30cm.
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish. Marketing & Management--Theses. Marketing & Management. Branding. Place branding. Limerick city