An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] /
Ian Derwin.
- Limerick : Limerick Institute of Technology, 2016.
- vii, 106 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Includes bibliographical references and appendices.
Theses--LIT--Moylish. Marketing and Management Strategy--Theses. Business theses. Coupon promotions. Restaurant industry--Ireland.