Derwin, Ian.

An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. - Limerick : Limerick Institute of Technology, 2016. - vii, 106 p. : ill. ; 30 cm.

Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).

Includes bibliographical references and appendices.


Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Coupon promotions.
Restaurant industry--Ireland.

Thesis MBS 16/02