Kinevane, Emma.

An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane. - Limerick : Limerick Institute of Technology, 2016. - xi, 117 p. : ill. ; 30 cm.

Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).

Includes bibliographical references and appendices (lx-xxiv).


Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Female consumers.
Apparel purchasing.

Thesis MBS 16/03