An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] /
Emma Kinevane.
- Limerick : Limerick Institute of Technology, 2016.
- xi, 117 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Includes bibliographical references and appendices (lx-xxiv).
Theses--LIT--Moylish. Marketing and Management Strategy--Theses. Business theses. Female consumers. Apparel purchasing.