TY  - BOOK
AU  - McDonagh,Aine
TI  - An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online
U1  - Thesis MBS 16/04 
PY  - 2016///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing and Management Strategy
KW  - Business theses
KW  - Social media
KW  - Online publicity
KW  - Online reputation management
N1  - Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016); Includes bibliographical references and appendices (lx-xxiv)
ER  -