TY  - BOOK
AU  - Lydon,Aimee
TI  - Health Food Packaging: Does the packaging and advertising of health food products effect the obesity epidemic in positive or negative ways?
U1  - Thesis Graphics 06/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Advertising
KW  - Obesity and food
KW  - Aestetics and packaging
KW  -  Health food advertising
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Visual Communications
KW  - Extended Essays
N1  - Thesis submitted for B.A. in Visual Communications 2017; Includes bibliographical references; In this extended essay the author explores the world of health food marketing, its effect on consumer's perception of health labelled food and the contribution misleading packaging can make to the current obesity epidemic.  This is achieved through analysis of health food packaging and advertising throughout the 20th and 21st century and references several studies centred around the effect of the 'health halo'. [Abstract]
ER  -