Stone, Tamara. <br/><br/>
The Olympic Challenge:  How city branding for a sport mega-event effects the host city.  A comparative review of the challenges and solutions of city branding.  [Extended Essay]. 
Tamara Stone. 
 - Limerick :   Limerick School of Art and Design/ LIT./ ;  2017 
 - 33p. :  ill (some col) . ;  30cm. 
<br/><br/>Thesis submitted for B.A. in Visual Communications 2017 
<br/><br/>Includes bibliographical references 
<br/><br/>City branding is an old concept but a new science. The aim of the study is to critically assess the strategic contribution of city branding, specifically a sport mega-event, for a host city.  The research question is ' How does city branding for a sports mega-event impact the host city?  This paper evaluates the challenges, solutions and outcomes of city branding for the Olympic Games and includes tentative survey results. [Abstract] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>City branding<br/>Cities,<br/>Brands.<br/>Theses--LSAD--Clare Street<br/>Visual Communications--Extended Essays.<br/>Theses--LSAD--Clare Street.
<br/><br/><label>Dewey Class. No.: </label>Thesis Graphics 11/17