TY  - BOOK
AU  - Mullin,Bernard J.
AU  - Hardy,Stephen
AU  - Sutton,William A.
TI  - Sport marketing
SN  - 1450424988
U1  - 796.069 MUL 
PY  - 2014///
CY  - Champaign
PB  - Human Kinetics
KW  - Sports
KW  - Marketing
KW  - Sport
KW  - Strategic planning
N1  - First publsihed 1993; Includes index
ER  -