Bostwick, Maeve.

A study of the effectiveness of employees on brand image in the retail industry . [thesis] / Maeve Bostwick. - Limerick : Limerick Institute of Technology, 2017. - v, 48 p. ; 30cm.

Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).

Includes bibliographical references and appendices.


Theses--LIT--Moylish.
Marketing & Management--Theses.
Marketing & Management.
Branding (Marketing).
Employees.

Thesis BUS. M & M. 17/14