TY  - BOOK
TI  - Understanding corporate identity in the Irish hospitality industry
U1  - Thesis MBS 1/2017 
PY  - 2017///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Marketing
KW  - Management Strategy
KW  - Academic theses
KW  - Hospitality industry
KW  - Ireland
KW  - Corporate image
KW  - Limerick Institute of Technology
KW  - Moylish
N1  - Thesis submitted for M. Bus. Marketing and Management Strategy (2017); Includes bibliographical references and appendices
ER  -