TY  - BOOK
AU  - Burns, Dillon
TI  - An exploration of how professional athletes can leverage social media to influence endorsement deals
U1  - Thesis MBS 2/2017 
PY  - 2017///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Marketing
KW  - Management
KW  - Dissertations, Academic
KW  - LIT
KW  - Moylish
KW  - Limerick Institute of Technology
KW  - Academic theses
N1  - Thesis submitted for Masters of Business in Marketing & Management Strategy (2017); Includes bibliographical references and appendices
ER  -