Dvorcakova, Dana <br/><br/>
Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase  [thesis] 
/Dana Dvorcakova 
 - Limerick:  Limerick Institute of Technology,  2018 
 - viii, 56 pages :  ill. ;  30 cm. 
<br/><br/>Thesis submitted for Bachelor of Business Studies in Business Computing (2018) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour--Academic theses
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Limerick Institute of Technology--Moylish
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Academic theses
<br/><br/><label>Dewey Class. No.: </label>Thesis BBS Bus. Comp No. 1/2018