TY  - BOOK
AU  - Dvorcakova, Dana
TI  - Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase
U1  - Thesis BBS Bus. Comp No. 1/2018 
PY  - 2018///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Consumer behaviour
KW  - Academic theses
KW  - Limerick Institute of Technology
KW  - Moylish
N1  - Thesis submitted for Bachelor of Business Studies in Business Computing (2018); Includes bibliographical references and index
ER  -