An Investigation and examination of the branding, marketing and advertising strategies used by the modern-day Coca Cola brand [Thesis]
Barry-John Walsh
- Limerick Limerick Institute of Technology / Limerick School of Art and Design 2018
- 32 pages. : Illustrations, col. : 30 cm.
Extended essay in partial fulfilment of the B.A. (Hons.) in Graphic Design Communication 2018.
Bibliography pages 31 - 32.
Theses--LSAD--Clare Street Coca Cola--Branding Coca Cola--Marketing Coca Cola--Advertising