TY  - BOOK
AU  - Sheehan,Laoise
TI  - An investigation into the significance of sponsorship and merchandising: as supplementary marketing tools in live events
U1  - Thesis BA. BUS./E.M. 18/08 
PY  - 2018///
CY  - Limerick
PB  - Limerick Institute of Technology, 
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Events
KW  - Limerick Institute of Technology
KW  - Academic theses
N1  - Thesis submitted for B.A. in Business Studies with Event Management (2018); Includes bibliographical references
ER  -