Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying [Thesis]
Emma Smyth
- Limerick, Ireland LImerick Institute of Technology / Limerick School of Art and Design 2019
- 38p. : Colour illustrations. : 30 cm.
Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019.
Includes references and bibliography pp. 34 - 38.
Theses--LSAD--Clare Street Marketing--Strategies Consumer behaviour