Smyth, Emma

Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying [Thesis] Emma Smyth - Limerick, Ireland LImerick Institute of Technology / Limerick School of Art and Design 2019 - 38p. : Colour illustrations. : 30 cm.

Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019.

Includes references and bibliography pp. 34 - 38.


Theses--LSAD--Clare Street
Marketing--Strategies
Consumer behaviour


Limerick Institute of Technology


Academic theses

Thesis Fashion 03/19