TY  - BOOK
AU  - Smyth, Emma
TI  - Do marketing strategies achieve their aim?: An analysis of the rationales associated with consumer buying
U1  - Thesis Fashion 03/19 
PY  - 2019///
CY  - Limerick, Ireland
PB  - LImerick Institute of Technology / Limerick School of Art and Design
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Marketing
KW  - Strategies
KW  - Consumer behaviour
KW  - Limerick Institute of Technology
KW  - Academic theses
N1  - Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019; Includes references and bibliography pp. 34 - 38
ER  -