TY  - ADVS
AU  - Alper,Loretta
AU  - Jhally,Sut
AU  - Killoy,Andrew
AU  - Morris,Scott
AU  - Rabinovitz,David
AU  - Vega,Aaron
ED  - Kanopy (Firm)
TI  - The codes of gender: identity and performance in pop culture 
PY  - 2016///
CY  - [San Francisco, California, USA]
PB  - Kanopy Streaming
KW  - Advertising
KW  - Femininity in popular culture
KW  - Feminism
KW  - Gender identity in mass media
KW  - Gender
KW  - Human body in popular culture
KW  - Masculinity in popular culture
KW  - Masculinity
KW  - Media representation
KW  - Sex role in advertising
KW  - Sex role in mass media
KW  - Sex
KW  - Documentary films
KW  - lcgft
N1  - Originally produced by Media Education Foundation in 2009; Higher education
N2  - Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines
UR  - https://tus.kanopy.com/node/216729
UR  - https://www.kanopy.com/node/216729/external-image
ER  -