TY  - BOOK
AU  - Fennell,Michelle
TI  - Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector
U1  - Thesis MBS 13/01 
PY  - 2013///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing and Management Strategy
KW  - Business theses.
KW  - Branding
KW  - Brand building
KW  - Small and medium sized enterprises (SMEs)
N1  - Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013); Includes bibliographical references and appendix
ER  -