TY  - BOOK
AU  - Clancy,Rachel
TI  - The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture
U1  - Thesis Graphics 14/04 
PY  - 2014///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Cosmetic culture
KW  - Visual Communications theses
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Visual Communications 2014; Includes bibliographical references; This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.
ER  -