TY  - BOOK
AU  - Foley,Sinead
TI  - The impact of Transmedia storytelling on brands and consumers
U1  - Thesis Graphics 14/06 
PY  - 2014///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Multiplatform storytelling.
KW  - Transmedia storytelling
KW  - Interactive digital media.
KW  - Visual Communications theses
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Visual Communications 2014; Includes bibliographical references; In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.
ER  -