TY  - BOOK
AU  - Kruis,Sinead
TI  - TEA-SIS a study of tea branding, packaging and advertising and how it affects consumer decisions
U1  - Thesis Graphics 14/08 
PY  - 2014///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Tea sales.
KW  - Packaging.
KW  - Branding.
KW  - Visual Communications theses
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Visual Communications 2014; Includes bibliographical references; With tea sales decreasing in Ireland due to the new coffee craze the need to rethink how we market tea here is crucial. By analysing four diverse yet competent tea packaging designs, from their branding to their advertising, we can see how they effectively attract their target audience by addressing the needs and wants of the emerging generation of consumers and as a result keep tea sales high.
ER  -