Loftus, Toni. <br/><br/>
The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories.  [thesis]. 
Toni Loftus.  
 - Limerick :   Limerick School of Art and Design/ LIT./ ;  2014 
 - 41 p. :  ill (some col) . ;  30cm.  
<br/><br/>Thesis submitted for B.A. in Visual Communications 2014 
<br/><br/>Includes bibliographical references 
<br/><br/>Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Synesthetic marketing.  <br/>Food & beverage industry.  <br/>Visual Communications theses<br/>Theses--LSAD--Clare Street
<br/><br/><label>Dewey Class. No.: </label>Thesis Graphics 14/09