TY  - BOOK
AU  - Loftus,Toni
TI  - The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories
U1  - Thesis Graphics 14/09 
PY  - 2014///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Synesthetic marketing.
KW  - Food & beverage industry.
KW  - Visual Communications theses
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Visual Communications 2014; Includes bibliographical references; Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.
ER  -