TY - BOOK AU - Hunter,Jay TI - Social media s effect on society s collective intelligence, based on The Wisdom of Crowds Theory U1 - Thesis Graphics 15/03 PY - 2015/// CY - Limerick : PB - Limerick School of Art and Design/ LIT KW - Graphics KW - Theses. KW - Visual Communications theses KW - Theses KW - LSAD KW - Clare Street KW - Social media KW - James Surowieki 'The Wisdom of Crowds Theory' N1 - Thesis submitted for B.A. in Visual Communications 2015; Includes bibliographical references; The emergence of social media in the past decade has led to conflicting viewpoints on whether it is advancing society through increased connectedness or if it is a distraction that is causing a regression of society s collective intelligence. This extended essay uses James Surowieki s book, The Wisdom of Crowds Theory , which outlines the requirements needed in order to successfully achieve a wise crowd, to investigate how social media operates within the outlined criteria ER -