Kelly, Emma. <br/><br/>
Shockvertising :  an analysis of road safety campaigns.  [thesis] / 
Emma Kelly.  
 - Limerick :   Limerick School of Art and Design/ LIT,  2015. 
 - 26 p. :  ill (some col) . ;  30cm.  
<br/><br/>Thesis submitted for B.A. in Visual Communications 2015. 
<br/><br/>Includes bibliographical references. 
<br/><br/>This essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphics--Theses.  <br/>Visual Communications theses.<br/>Theses--LSAD--Clare Street.<br/>Shockvertising.<br/>Road safety advertisements.
<br/><br/><label>Dewey Class. No.: </label>Thesis Graphics 15/05