TY - BOOK AU - Byrne,Jennifer N.. TI - Ethical and Sustainable Fashion: an investigation into the viability of an ethically motivated fashion company as a competitor in the high-street/middle fashion markets U1 - Thesis Fashion 15/03 PY - 2015/// CY - Limerick : PB - Limerick School of Art & Design/LIT. KW - Fashion theses. KW - Fashion design KW - Theses. KW - Fashion companies KW - Ethical fashion KW - Theses KW - LSAD KW - Clare Street N1 - Thesis submitted for B.A. Hons in Fashion 2015; Includes bibliographical references; This essay examines whether or not it would be viable to create a fashion label which is both as ethically and sustainably sound as possible whilst simultaneously engaging and competing in the fashion industry. The research explores two fashion companies, analysing their successes and pitfalls as competitors in the broader fashion markets. ER -